Emblaze and Motorola Sign Agreement for MPEG4 Technology
Emblaze Multimedia Player Ported to Best-Selling DragonBall Microprocessor Platform
NEW YORK--(BUSINESS WIRE)--Dec. 18, 2001--Emblaze Systems Ltd.
(LSE: BLZ) and Motorola, Inc's (NYSE: MOT - news) Semiconductor Products
Sector (SPS) today announced they have agreed to port the Emblaze
MPEG4 multimedia player to Motorola's DragonBall(TM)MX1
microprocessor.
Building on its position as the best-selling microprocessor for
handheld computers, the DragonBall MX1 provides best-in-class handheld
performance and battery life while enhancing portable multimedia
applications. Emblaze technology is designed to enable portable
handheld devices to receive media-heavy applications, such as video,
while minimizing power consumption and maximizing performance.
"The agreement with Emblaze offers customers a robust and
practical standards-based solution that is commercially available
today," said Thierry Cammal, general manager of Motorola's Wireless
and Broadband Systems Group for Europe, Middle East and Africa (EMEA).
"Developers of today's mobile devices are increasingly demanding
high-performance video streaming capabilities. We are leveraging and
demonstrating best-in-class technologies from Emblaze and other
vendors to enable these developers. This gives them a strong
competitive advantage in this market."
The DragonBall MX1 is designed to deliver rich multimedia
capabilities to developers while providing an advanced multimedia
development environment, system-on-chip expertise and software tools.
In addition to next-generation handheld (PDA) devices, DragonBall MX1
microprocessors with software, such as Emblaze's video player, are
targeted for 2.5G and 3G mobile products, smart phones and advanced
information appliances. The Emblaze technology is standards-based and,
as such, is interoperable with any 3GPP compliant devices and
infrastructure. Members of the 3GPP standard committee include
Motorola, Nokia, Ericsson, Samsung and many others.
"This is a significant agreement for us," said Sasson Darwish,
President, Emblaze Systems Inc. "It broadens our reach in terms of
handset and device manufacturers as well as opening a new and
significant revenue stream. The original DragonBall microprocessor was
the pioneer in PDA technology and the latest version is set to drive
the market further. Working with Motorola is an excellent endorsement
of our technology and we look forward to a long and fruitful
relationship."
With more than 30 million devices shipped to date and the support
of a suite of software and reference designs, the DragonBall name is
synonymous with industry-leading handheld organizers and other
portable wireless products. Introduced in 1995, the DragonBall
microprocessor is found in more than 75% of all the world's personal
digital assistants (PDAs), according to IDC, and is featured in all
products based on Palm OS® software today.
DragonBall MX1 Product Information
Motorola has developed additional licensing agreements for
DragonBall MX1 with ARM Holding for use of the ARM920T(TM) core
technology; Sony Corporation for use of its Memory Stick(TM)
interface; and Digianswer A/S for its Bluetooth(TM) wireless
technology. Motorola is a board member of the Secure Digital
Association. The DragonBall family is compatible with industry-leading
systems such as the Palm OS platform, Microsoft® Windows® CE
operating system, Linux® operating system, and Symbian(TM) operating
system.
The DragonBall family is fully supported with the CodeWarrior®
development environment from Metrowerks®, a Motorola company. With
more than 35,000 registered users developing applications with
CodeWarrior for Palm OS handheld tools, Metrowerks is the leading
commercial tools provider for the DragonBall platform. The Metrowerks
CodeWarrior IDE(TM) has been precisely tailored to the MX1 while fully
integrating the necessary ARM920T software products. In this way,
users already familiar with ARM tools may get up to speed very
quickly. In addition, the MX1 CodeWarrior software provides an easy
transition from 68K core-based applications to the MX1 based on the
ARM core as part of our policy of providing a continual upgrade path
for DragonBall family tools.
About Emblaze Systems
Founded in 1994, Emblaze is listed on the London Stock Exchange
(BLZ). Emblaze develops commercial mobile multimedia solutions for
wireless carriers, content providers and handset manufacturers. With a
product line ranging from mobile multimedia platforms to MPEG-4 video
ASIC semiconductors, the Emblaze solution facilitates the deployment
of commercial media services over any wireless network.
The Emblaze platform encompasses live and on-demand encoders,
powerful streaming servers, content and asset management, system
integration, billing interfaces and a wide range of media
applications.
For more information, please visit:www.emblaze.com .
About Motorola
As the world's No.1 producer of embedded processors, Motorola's
Semiconductor Products Sector offers multiple DigitalDNA(TM)
technologies that enable its customers to create "smart" products and
new business opportunities in the networking and computing, wireless
communications, transportation, and home networking markets.
Motorola's worldwide semiconductor sales were $7.9 billion (USD) in
2000. http://www.motorola.com/semiconductors
Motorola, Inc. (NYSE:MOT - news) is a global leader in providing
integrated communications and embedded electronic solutions. Sales in
2000 were $37.6 billion. For more information: http://www.motorola.com
http://www.motorola.com
MOTOROLA and the Stylized M Logo are registered in the US Patent &
Trademark Office. All other product or service names are the property
of their respective owners. The Bluetooth trademarks are owned by
their proprietor and used by Motorola, Inc. under license. "ARM" is
used to represent ARM Holdings plc (LSE: ARM and Nasdaq: ARMHY); its
operating company ARM Limited; and the regional subsidiaries ARM,
INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan (c) Motorola, Inc. 2001
Contact:
Motorola
For inquiries in Europe/Middle East/Africa:
Regina Cirmonova, 4122 7991 258
regina.cirmonova@motorola.com
or
For inquiries in the U.S.:
Carolyn Smith, 512/895-2446
carolyn.g.smith@motorola.com
Bill Schnell, 512/895-2631
b.schnell@motorola.com
or
For inquiries in Asia-Pacific:
Gloria Shiu, +85-22-666-8237
gloria.shiu@motorola.com
or
Emblaze Systems, Inc.
Deborah Brenner, 212/371-1100
Deborah.Brenner@emblaze.com
or
Griffin Public Relations
U.S. inquiries:
Daniel O'Connell, 212/481-3456
doconnell@griffinpr.com
